With tenacity and ingenuity, you can win against a more established competitor.
Warren Buffett acquired the Nebraska Furniture Mart in 1983 because he liked the way its founder, Rose Blumkin, did business. A Russian immigrant, she built the mart from a pawnshop into the largest furniture store in North America.
Her strategy was to undersell the big shots, and she was a merciless negotiator.
To Warren Buffett, Rose embodied the unwavering courage that makes a winner out of an underdog.
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